Loov Kultuur


Design, art, fashion, street art, photography, animation:The Estonian New Wave

08. 12. 2017 - 21. 01. 2018
34 Quai d'Austerlitz
75013 Paris, France

From December 8, 2017 through January 21, 2018, the Cité de la Mode et du Design in collaboration with NID presents Loov Kultuur*, an immersive voyage into the heart of Estonian culture and lifestyle.

Design, art, fashion, street art, photography, animated film... An indoor and outdoor circuit, with art as your only baggage, that takes you through a country celebrating a century of independence in 2018. This will also provide a chance to display the work of French artists inspired by Estonia: a perspective, cross-cultural view.

Designed with the support of the Estonian Ministry of Culture, Loov Kultuur is part of Estonia 100, a cycle of events coordinated by the Estonian government as part of their centenary celebration.


Design / Size Doesn’t Matter

The Cité de la Mode et du Design hosts design and fashion exhibition Size Doesn’t Matter. Presented in the Galerie d’actualité at the Cité, over 70 objects and accessories show that Estonia is more than just the fully-digital country we’ve heard about …it’s also a place for ascetic, functional design that features a truly minimal, intelligent aesthetic. With all the simplicity and chic from Northern shores, a dash of humor, a friendly attitude, and a sustainable mindset, the Estonian scene is buzzing with creativity, and is capitalizing on its small size, combining specialist expertise, collaborations, and experimentations. 

Already held in Milan, Vienna, Stockholm, Brussels, and London, this exhibition will be on display for the first time in Paris.


Fashion / Reet Aus

Faced with overconsumption and fast fashion, Estonian designer Reet Aus has her own answer: upcycling – which means reusing materials to give them new value. Since 2002, collections from her namesake brand have been made using textile waste from industrial operations. In addition to several pieces of hers which are part of the Size Doesn’t Matter exhibition, this designer will present a series of silhouettes from her latest collections.

Connected to the exhibition: Fashion and upcycling, an encounter at the IFM

Filmed between 2009 and 2014, the documentary Out of Fashion follows Reet Aus’ travels around the world, from Western fashion weeks to cotton plantations in South America, and the epicenter of mass production in Bangladesh.

This documentary will be screened on December 9 in the IFM auditorium, followed by a discussion with Reet Aus. She will talk with a French colleague about her concept, upcycling in fashion, ethical production, and the life cycle of a garment.

Saturday, December 9, 2017, IFM auditorium, from 5 to 7 p.m., free admission with registration required, online or on site.

Installation /  Vagabondes

The Cité invites the duo of designer Sophie Larger and landscape artist Stéphanie Buttier to revisit their Vagabonds installation, with a cross-cultural view between Paris and Tallinn. Made from rattan and colorful woven rope, this installation will unfurl from the entrance of the building through to the Atrium, creating an imaginary natural invasion inspired by the Estonian underbrush, and offering a sensory experience that fosters dialogue and the juxtaposition of opposites: mineral with botanical, organization with chaos, planning with chance.

Carte blanche for Salto Architects

A trampoline/highway, a pop-up theater made from black straw…Estonian architecture studio Salto Architects is known for projects of a hybrid nature, somewhere between architecture, landscapes, and artistic installations. Architects Maarja Kask and Ralf Lõoke from Salto Architects, and artist Neeme Külm, will take part in Loov Kultuur with their installation Heat Wave. From December 8, 2017 through January 21, 2018, Heat Wave will accompany visitors wandering along the Quai at the Cité, warming them and waking them up to the urgency of our ecological situation.   

Street art / (R)estart Reality, Edward von Lõngus 

Mysterious Estonian street artist Edward von Lõngus lands in Paris as part of the European (R)estart Reality tour. After Brussels, Rome, and Helsinki, the Quai at the Cité will host a gallery of characters created by von Lõngus. Inspired by Estonian folklore, his century-old characters travel through time and come to life through augmented reality, under the curious gaze of visitors. Using a smartphone or tablet screen, they reveal their crazy stories full of humor and references to internet culture and Estonian history.

Installation An igloo sauna

They don’t mess around with the ritual of sauna in Estonia! To introduce this tradition to Parisians, manufacturer Iglusaun will exhibit Igloo, a sauna that is unique in its Nordic shape, perfect for clearing your mind under the Baltic skies. Made from spruce wood on the outside and aspen on the inside, Igloo is the result of work done with love and devotion, venerable knowledge passed from one generation to the next, and artisanal craftsmanship that leaves its mark on each sauna made.


Photography / One Spring in Estonia

Raphaël Gianelli-Meriano approached Estonia on one fine day in 2002, and his existence was shaken to the core: he fell in love. Out of his passion for this country came About Estonia, his first book of photos, a selection of which will be presented in the Studio at the Cité during Loov Kultuur. Previously a lover of black and white photography, he was indelibly impressed with the colors of this land, which left their dynamic energy imprinted on his photographic eye. The billowing clouds and smoke from fires, the texture of skin, the polychromic nature of interiors, the blue horizons between sky, lake, and sea, the green sheaves of pine and arborescence…The artist found in Estonia the vastest space imaginable: that of freedom.”

Workshop / Feltive

Felt toy-making workshop for youngsters 

Created by Estonian and Dutch design studio Infelt, Feltive is a new way for kids to explore their creativity by combining different types of felt modules. Eight workshops for kids will help them create their own felt toys. 

Saturdays and Sundays on December 16 and 17, 2017, January 6 and 7, 13 and 14, and 20 and 21, 2018, at 3 p.m. at DAD hotdogs along the passageway at the Cité. Registration required online or on site, Participation fee 12€, activity for kids age 7 and up


Animated film screening

Estonian animated cinema is world-renowned. For connoisseurs or curious newcomers, the Cité offers a screening hosted by historian Xavier Kawa-Topor. Through 9 short films, this evening event spotlights big names in the field, such as Priit Pärn, or from the historic Nukufilm studio, alongside the work of students from the Estonian Academy of Arts and of Juan Pablo Libossart, with Amalimbo, a Swedish/Estonian co-production selected by the International Animated Film Festival of Annecy in 2017.

Saturday, January 13, 2018, in the IFM auditorium, from 5 to 8 p.m. Registration required online or on site, entrance fee 5€